JPG vs PNG: Which Should You Use?
The short answer: JPG for photographs on the web, PNG for graphics, text, logos, and anything with transparency. The longer answer depends on your specific situation — here's what actually changes between the two formats.
Head-to-head comparison
| Factor | JPG | PNG |
|---|---|---|
| Compression | Lossy — discards fine detail permanently | Lossless — every pixel stored exactly |
| File size (photos) | Small — typically 80–95% smaller than PNG | Large — stores all data without shortcuts |
| File size (graphics) | Often larger or similar to PNG; visible artifacts on hard edges | Often smaller for flat colors and hard edges |
| Transparency | None — no alpha channel | Full alpha channel support |
| Re-save quality | Degrades with each save — artifacts accumulate | No degradation — pixel-identical on re-save |
| Text / logos | Blurry halos visible even at high quality | Sharp, clean — lossless handles hard edges perfectly |
| Best for | Photographs, web images where size matters | Graphics, screenshots, UI, images with transparency |
| Browser support | Universal | Universal |
When to use JPG
JPG's lossy compression is a feature, not a bug, for photographic content. A 4MB raw photo exported as a high-quality JPG typically lands around 300–600KB — barely any visible difference at normal viewing sizes.
Use JPG when:
The image is a photograph. You're publishing to the web and file size matters. You don't need transparency. You won't be editing and re-saving repeatedly — each save cycle in JPG accumulates loss.
Avoid JPG when:
The image has text, a logo, or hard-edged graphics. You need transparency. You're using the file as a source for future editing. You're exporting UI screenshots — compression artifacts on borders and text are visible.
When to use PNG
PNG's lossless compression means the file is larger, but exactly right. For anything where pixel accuracy matters — a screenshot, a logo, a UI graphic — PNG is the correct choice.
Use PNG when:
The image has text, sharp edges, or flat colors. You need transparency (icons, logos with clear backgrounds, UI elements). You're providing source files for design work. You need to edit and re-save without accumulating loss.
Avoid PNG when:
You're serving photographs to web visitors and file size is a concern. The photo has no transparency needs. You have hundreds of large photos — the size difference is significant at scale.
What about WebP?
WebP is worth considering as a third option for modern web use. It achieves roughly 25–35% smaller files than JPG for photographs, and 25% smaller than PNG for lossless graphics — with full transparency support. Browser support covers all modern browsers. If you control your publishing environment and your audience uses modern browsers, WebP is often the right answer for both use cases JPG and PNG currently serve separately.
Frequently asked questions
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